eWomenNetwork presents “Zen and the art of defining your brand”
Johanna McClain, certified brand strategist and business coach, will present "Zen and the art of defining your brand" at the eWomenNetwork Reno/Carson/Tahoe Chapter dinner event, April 18, 2012.
Branding is both a strategy and an art, and defining what a business offers is just the beginning. The next eWomenNetwork Reno/Carson/Tahoe Chapter event presents “Zen and the art of defining your brand,” with Johanna McClain, certified brand strategist, 5 p.m. to 8:15 p.m. (doors open and informal networking begins at 4:30 p.m.), Wednesday, April 18, 2012, at the Hidden Valley Country Club, 3575 East Hidden Valley Dr., Reno.
Attendees will learn at this powerful session:
- Why it’s important to communicate clearly what product or service a business provides
- How a business can distinguish itself from the competition
- What makes a business unique
- Why businesses must brand or be branded, and how to achieve brand attitude, authenticity, alignment and action
The event also features dinner, eWomenNetwork’s trademarked Accelerated NetworkingTM and a business expo.
Johanna McClain is a business success strategist, certified brand strategist and certified business coach who injects ethics, drive and core values into everyday business. She works with business owners throughout the region, offering insight and success strategies that have routinely grown their businesses beyond their expectations. Her four “Brand A’s,” attitude, authenticity, alignment and action, are simple steps to get known.
eWomenNetwork is the No. 1 resource for connecting and promoting women and their businesses, offering Accelerated Networking and other resources designed to build relationships and success. The evening also includes dinner and a business expo. The cost is $40 for eWomenNetwork members, $50 for non-members and $60 for late registration beginning April 14. Vendor display tables also are available; for more information or to register, visit www.ewomennetwork.com/chapter/reno or call 775-853-2120.
